Data-driven decision-making has been integral in the private sector for years, but it’s only recently become the expectation for local governments. Basing choices on reason and metrics allows leaders to explain and defend their actions and gain support. Data-based decisions are also more likely to result in the desired outcomes. But not every organization has a dedicated data program or the resources to launch one. How do local governments get started with turning data into decisions?
National Research Center at Polco is an in-house laboratory of data and survey scientists who have spent three decades researching and analyzing public opinion. Michelle Kobayashi, principal research strategist for Polco, shares five tips on how to become a data-driven local government.